Which C.A.F.E. Practices criterion ensures the quality of coffee is maintained?

The criterion that ensures the quality of coffee is maintained within the C.A.F.E. Practices is centered around the concept of Quality. This facet of the C.A.F.E. Practices focuses on maintaining high standards in the cultivation, processing, and overall handling of coffee beans. It emphasizes that only the best quality beans should be used, which directly impacts the flavor profile and overall experience of the coffee served at Starbucks.

Quality is not just about the end product but also involves stringent practices throughout the coffee supply chain. This includes proper agricultural techniques, pest and disease management, and post-harvest processing methods that enhance the beans' attributes. By prioritizing Quality, Starbucks ensures that customers receive a consistently excellent product, highlighting its commitment to delivering the best possible coffee experience while simultaneously supporting farmers in their growth and sustainability practices.