What principle allows Starbucks to feature different single-origin coffees throughout the year?

The principle that allows Starbucks to feature different single-origin coffees throughout the year is seasonality. This concept is key in coffee sourcing, as it reflects the natural agricultural cycles that determine when coffee beans are harvested in different regions around the world. Each coffee-growing region has its own unique harvest seasons based on climate conditions, which change throughout the year. By aligning their offerings with the peak harvesting periods in those regions, Starbucks can provide its customers with the freshest and most flavorful single-origin coffees, showcasing the unique characteristics and profiles that each origin has to offer at its best. This approach not only elevates the coffee experience for customers but also supports farmers by purchasing the best quality beans at the right times.

Understanding seasonality helps customers appreciate the journey of coffee from farm to cup, enhancing their overall connection to the product and reinforcing the notion of high-quality, fresh coffee offerings at Starbucks.